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Marketing
is the last business discipline which has, up until now, not had
access to end-to-end automation of its business processes. Typically
marketing is supported by many point solutions, and the cost of
integrating these means that the functions that support marketing
typically act as silos. The availability and support for the Aprimo
technologies in South Africa brings the ability to change this.
Business disciplines, like Finance, Human
Resources, and Manufacturing Production etc, are typically served
by Enterprise Resource Planning Systems (ERPs). However the ERPs
have not been purpose build for Marketing. The planning, financial,
production and fulfilment processes work differently in marketing
from other business disciplines. There is also the added requirement
of enabling Marketing and Sales to work closely together.
The Aprimo technology set provides an
integrated platform to enable the
entire marketing process. Synchronising
and accelerating the activities of
marketing, and making marketing accountable for the investments
that are made, is possible with the Aprimo technologies. Included
as part of the platform is personalised
one-to-one Customer Relationship Management
and Database Marketing across all channels driven from a single
platform.
Of course technology
for marketing includes having a website, email, office automation,
call centre automation, electronic bill boards and much more.
However a cohesive set of business processes that turns marketing
into a valued generator of qualified leads and opportunities where
the above-the-line, below-the-line, one-to-one dialogue between
customers, prospects, sales and marketing all work in harmony has
seemed like an elusive pipe-dream. With knowledge, productivity
enablers, and integration the results flow directly to the bottom
line – as many of Aprimo's over 200 customers will attest.
Even more exciting
for the South African market, significant portions of the technology
are available on a “hosted,
pay-for-use” basis.
SCION, inspiring
marketing through technology.
To find out more
contact
the SCION Team.
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Aprimo Technologies.
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